In a business, if there is no sale, it means no business, so the Sale page structure plays a vital role when it comes across to sales funnel.
On the sale page , there are lots of factors, which are helping your client will become your customer.
In a good conversion, sale page is assembled with, An attractive killer headline that helps your client to catch their mind on it.
- A copy is crafted in that way like; your client thinks this copy is written only for them.
- A brand voice so it easy to believe in you and your product for your client.
- Scarcity -so that it creates urgency in the mind of your client.
- Then CTA. (call to action)
In this blog, you can learn what the 12 checklists for a 6-figure generate sale page are and 21 sale page examples, which will help you to ignite your skill and business.
What is a sale page structure?
Digitally or physically, a page that describes the problem, and pain of the consumer and introduces the product that can solve the problem of the client. So that it helps your customer to take action by the CTA and buy your products.
To write a good conversion sale page, you need copywriting skills, for you can visit copywrting101, it might help you a lot.
Types of sale page structure
There are two types of sale pages used hugely in the marketplace
- Long-format sale page
- short-format sale page
It depends on how your client is aware of you and your product. If your clients know about you, then you need a short sale page, but if your clients are don’t know about you, then it better to write a long sale page.
#1.short-format sale page structure
consists of precise information about the product and how it can help the customer, this type of sale page is written to the most aware customer, who already knows about you and your product.
#2.long-format sale page structure
In this sale page, you elaborate on the customer’s pain and problem and what they are suffering from.
Then your brand voice, how your product or service solves your customer’s problem.put some scarcity, so it creates preciousness in the mind of your customer.
Short out some questions that are commonly asked by your customers about you or your product. Last is CTA and all the details about purchasing your product.
12 check-list that help you to write HIGH CONVERSION SALE PAGE STRUCTURE
For the writing of a high conversion sale page,12 check-list guides you, which is proven and followed by leading copywriters like Alex cattoni.
#1.Headline
The crucial part of a high conversion sale page is the headline, yes, the killer headline, That you craft in three-part
- The main headline is to hook your prospect, where you mention their pain point, benefits, and result.
- Sub-headline addresses the prospect’s unique solution to a specific problem.
- Call to action
#2.Problem
In this section, you must identify your customer’s core problem that they are looking to solve, might be your product solve more than one problem, but you go with the specific solution.
Understand the core challenges of your prospect so that they believe this is the right place for the solution.
#3.Pain
Identify the emotional pain that is provoked by the problem, and use the emotional word to make them feel it emotionally.
You want them to know that you understand what they are going through that they are not alone in that situation, and that you are here to help them.
Remember communicating with emotional pain is absolutely necessary for the effectiveness of your sales page.
#4.solution
You are demonstrating to your prospect that there is a solution that can effectively address the pain they are experiencing.
You are communicating this first without mentioning the product you are selling to build trust and create believability.
#5.Authority building
In this part, you describe your brand voice, and who you are. Why are you creating this product, your mission?
Educate them through your story, and build authority so that they can believe in you, too. This is the person who can help me.
#6.Pitching
This is where you address your prospect, why the alternative solution has not worked in the past, and how you made the solution easier/better/faster/ to achieve their result.
#7.Product
Once your prospect believes in your solution, it is time to pitch your product seamlessly.
How do the product’s features are benefits them and communicate with your USP(unique selling proposition)
Make them clearly understand how the product helps them and every detail about the product.
#8.social proof
Use the testimonial for social proof; the main reason for the social proof is people buy when others are buying.
It creates a psychological trigger in your prospect’s mind. Use 2 to 3 times in the middle of the sale page , one social proof, and one CTA.
#9.price
Remember that your offer is that the value should always be greater than the price.
Increase the price gap with value in 3 ways
- Bonus stacking
- Discounts
- Special gift
#10.Promotion
You can 4 ways to use scarcity on your sales page
- Price-limited time discounts
- Quantity-limited amount left
- Premium-limited bonuses
- Offer-offer available for a limited time
#11.Purchase details
In this section, provide clear-cut details about how, where, and when your customer receives the product. Is that any refund policy included or not?
Overcome the 5 common objections about the product and purchase details.
#12.CTA (call to action)
Apply minimum CTA on your sale page . A benchmark for that 3-to5 times is the good number of applied CTA.
From the above, you learn about the structure of the high conversion sale page Now, you can see the live sale page .
How its structure well!
21 sale page structure examples that inspire you for creativity on your sale page
Take inspiration from these 21 long and short type sale page and how well it is crafted for. That you need to click the headline and check out the sale page because
if all sale page structure is written in this blog, then it will be the world’s first lengthy blog post.
#1. Copy Posse Launch Files | Copywriting Training Program
Why this sale page structure is working well-
- offering a promising headline and overcoming the problem. Well, describe about the product.
- Provide lots of social proof and Authority building.
- Well, craft of features, benefits, and giving bonus coupon.
- Two types of Payment plans.
- CTA
#2.ClickFunnels™ – Marketing Funnels Made Easy
Why this sale page structure is working well-
- Problem-solving headline.
- Comparison between product to other’s product.
- Well articulate about the product and using lots of social proof.
- FAQ about the product.
- CTA-persuasive CTA
#3FREE BOOK – Copywriting Secrets – Get More Clicks, Sales and Profits
Why this sale page structure is working well-
- Headlines create curiosity.
- Persuasive Video sales letter.
- Product details and social proof.
- Owner details for authority building.
- CTA is creativity
#4.2X Your Salary | Join Me Live (vishalmanocha.in)
Why this sale page structure is working well-
- Killer and promising headline
- Persuasive Video sales letter
- Building authority and social proof
- Huge bonuses and deadline scarcity
- FAQ
- Precisely use CTA
#5.Find & Live Off Your Passion | DISCOVER YOUR PASSION TRANSFORM YOUR CAREER — Live Off Your Passion
Why this sale page structure is working well-
- Start with VSL(video sales letter).
- Tons of social proof of before and after.
- FAQ
- CTA- it is a fun type of CTA.
#6.Enterprise Ecommerce Platform | Scalable Software & Solutions (shopify.com)
Why this sale page is working well-
- Smartly place headline with VSL(video sales letter)then CTA
- Details about the product
- It is a short form sale page
#7.CRM Software: Cloud Computing Solutions For Every Business – Salesforce IN
Why this sale page is working well-
- In the headline claim that they are the best among other
- Feature and how it turns into benefits
- Social proof
- Simple CTA
- It is a short form sale page
#8. Jasper – Try For Free
Why this sale page is working well-
- Beneficial headline
- Product detail and how it can help the customer?
- Tons of social proof and FAQ
- CTA is normal
#9. A Copyblogger Exclusive…
Why this sale page is working well-
- Start with a good headline
- Authority building
- Product details
- Features and Benefits
- Special bonuses
- CTA
#10.VIP Coaching Program (jay.training)
Why this sale page is working well-
- Promising headline
- Well-indoctrination of the service
- Authority building
- Benefits
- Lots of social proof
- Details of program
- CTA
#11. Sell on India’s Most Visited Shopping Destination | Become a seller (amazon.in)
Why this sale page is working well-
- Good headline
- Benefits
- Social proof
- CTA
- It is a short format sale page
#12. Conversion Funnel Mastery – DigitalMarketer
Why this sale page is working well-
- Promising headline
- Social proof
- Description About service
- Benefits
- CTA
#13. 1PMP Course: Easily Build A Marketing Plan That Lasts – Successwise
Why this sale page is working well-
- Discovery headline
- Explain customer pain
- Product’s every detail
- Social proof
- Scarcity with bounces
- Easy payment method
- CTA
#14.Collective (mollyclaire.com)
Why this sale page is working well-
- Curiosity headline
- Explaining problems and the same time, building authority
- Social proof
- Introduction of product
- Product details
- FAQ
- CTA
#15. Traffic Secrets | Get Your Free Copy!
Why this sale page is working well-
- A killer headline
- VSL (video sales letter)
- Benefits
- Social proof
- Details of product
- Tons of Bounces
- CTA
#16Grant Cardone (10xworkshop.com)
Why this sale page is working well-
- Persuasive headline
- Demo VSL(video sales letter)
- CTA
- Because of his target market is most aware of the product owner, that’s why .it is a short format sale page
#17. Start getting 2x, 3x, or even 10x more email subscribers in the next 14 days and a flood of new customers (upviral.com)
Why this sale page is working well-
- Headline is good
- VSL (video sales letter)
- Engaging content with social proof
- Benefits of product
- Lots of bounces
- CTA
- FAQ
#18Four Course Bundle (frankkern.com)
Why this sale page is working well-
- Scarcity headline
- Count down timer
- VSL(video sales letter)
- Product details
- Bonuses
- CTA
#19. Write & Ignite | Copy Posse
Why this sale page is working well-
- Eye-catching headline with VSL(video sales letter)
- Product details
- Authority building
- Social proof
- FAQ
- CTA
#20. Grow Your Business Online with Semrush
Why this sale page is working well-
- Headline
- Benefits
- CTA
- It is a short format sale page
#21. Try Kajabi For 3-Months For Only $99 (danlok.com)
Why this sale page is working well-
- Killer headline
- Product details
- Social proof
- Bonuses
- FAQ
- CTA
These are the 21 sale page that make millions of dollars. Take inspiration from that sale page and take action to craft your sale page.
If we are sum up these Sale page structures and 21 high-conversion sale page examples, then you learn 12 guidelines, which help you to guide your sale page , and 21 high-conversion sale page helps you to how good sale page are crafted.
Conclusion
So comment below what you learn from these articles and share with your colleagues if you think this blog creates value for you.