What is the sale funnel?
In this digital world, everybody sells something to someone, and the selling process is done with some steps called a funnel or b2b sale funnel.
In a common word, the Sale funnel is the road map for consumers, used by business owners, which is helping the customer, from not knowing to, being your consumer, who love your product.
There are mainly three on the sale funnel
1. prospecting
2. lead
3. Customer
However, some businesses may use more stages; it depends on the company sales models and how the sales funnel works.
If you are a business owner and not using a sale funnel, you may lose a sale.
The sale funnel helps you double your lead generating, doubling your sales, and making huge profits for you.
What are the elements of a good funnel?
Do you know what the main ingredients of a good funnel are?
These are
1. Awareness
2. Interest
3. Decision
4. Action
Through these four stages, you might call it (AIDA), your customer is going and become unaware lead to buy your product.
Which helps you to optimize your sales. In these stages, you need different types of messages for your customer to change their mindset so that you can easily persuade them.
Below you can briefly learn about the four stages.
1. Awareness
It is the first stage of the sale funnel, where your customer is not your customer till now because you are an unknown person to them, so you can run advertisements on social media, or on search engines, or through your blog, website, etc.
Through all these, your cold lead is known about your product and becomes worm lead which is create interest, so the next stage is Interest.
2. Interest.
It is the main stage of the funnel because, through your awareness advertisement, you create interest in your potential buyer.
So in this stage, you educate them about yourself, your brand and your product, and educate your buyer, on how you can solve their problem through your product.
So Create educating content for your buyers and help them. Remember, don’t sell your product in this stage because if you are too aggressive for sale in this stage, you might lose your customer permanently.
In this stage, your cold lead has become getting worm and ready for the next step, which is Decision.
3. Decision
This is the third stage of the funnel, and here your buyer is searching for different options like your product and comparing them. How your product is unique from other
Unique like features, price, packaging, customer service delivery of the product, etc
If your product is good and creates value in their life, then the next stage is action.
For that, help your buyer to how you are different from others, help them make a decision so give them some unbelievable offer, some bonuses, and lead them to the next stage which is action.
3. Action
This is the last stage of the funnel, where your buyer takes out their credit card, buys your product, and becomes your loyal customer.
If you want to make the sale a never-ending process, try to retain your customer because it is easy to persuade those who already know about you and your product.
So provide them lots of value through your content, free gifts suitable for your customer, and lead them to your next high-ticket product.
When you go deed-down in the sale funnel, there are
7 layer of the sale funnel.
- Awareness
- Interest
- Evaluation
- Decision and Negotiation
- Sale
- Renewal
- Resale
Why do you need a sale funnel for your business?
If you have a sale funnel, it is easy to track your sales and evaluate it for correction, if any, requirements.
Increasing the efficiency of the sales funnel is among the top priorities in sales and helps your sales team know about every product customer.
Through the sale funnel, you can retain your customer and provide value in your customer life so that you can upsell high-ticket products.
How can you make a digital product sale funnel for b2b?
sale funnel is the essential element if you want to exponential growth in your business
There are lots of methods available for creating a sale funnel.
But here, you can know about which funnel is more effective and useful.
1. Create an advertisement
The initial stage of the sale funnel is to create an advertisement for awareness about yourself, your brand, and your product.
An advertisement is run through social media, your website, or the place where your target audience is hang-out. Or content on your social media.
When your audience clicks your ad, that ad is placed them on the landing page, which is the next step of the sale funnel.
2. landing page
The second stage of the funnel is the landing page .your potential buyer is landing on the landing page through your content, website, ad, ebook, or anything that is free of cost.
So in this stage, you provide value to your prospect, something valuable for them .this is the page where you can impress your customer and collect their personal contact information.
For that reason, you describe to them the uniqueness of your product or service and make them believe how your product is solving their problem, and it helps them to buy your product.
3. serving through an offer
This is the third stage of the funnel, after the collection of the personal data of your customer like email id and phone number.
Provide them the value to your customer through email id. Which is promised by you on your landing page, it may be an ebook, cheat sheet, one-month free trial, etc., and persuade them for a sale
So next is
4. Nurturing
In the 4th stage of the funnel, nurturing your prospect through your valuable content (basic idea of copywriting)
You can use the sequence you mail on a regular or weekly basis; it depends upon your business model.
Put your email in a sequence.
1st email – connection building
2nd email- provide value
3rd email- building trust
4th email- value and sale
5th email- value and sale
6th email- value and sale
This is a good way of building trust, nurturing your customer, and making a sale.
5. Closing
In this stage, you can make a sale so give your customer to best offers like bonuses, free demonstrations, or free coupons.
Put some scarcity and Make them feel that if your customer is not buying from you, then they made something wrong with themself.
6. keep the wheel roll-on
If your customer buys from you, give more value and persuade them for the next high-ticket product.
Or, if your customer is not buying from you, then keep rolling your value-providing wheel on through email.
So in both scenarios, you can give value and make a resale.
7. Evaluating the funnel
keep your funnel one step toward improvement, optimize your b2b sale funnel, keep tracking,
check funnel leaked point where your prospect is leaving, keep improving those weak points,
Create great content from top to bottom of the sale funnel and build trust with your customer so you can enjoy; making a sale is never never-ending process.
Sale funnel questions that are commonly asked.
5 questions that asked about the sale funnel; read them all. Maybe they relate to you,
don’t skip.
1. How much time is taken to build a good sale funnel?
It s depends upon you which stage you are in, the beginner stage, intermediate stage, or expert stage.
A beginner can take 6-12 weeks to build a good sale funnel.
2. what if the sale funnel is not working?
If your sale funnel is not working, then carefully evaluate your sale funnel, where is the losing point, from where your customer is leaving you.
Find it out all, make a correction in your funnel steps and content implement it, and the result will be told your answer. It’s work or not.
3. How can you know your sales funnel is correct or not?
Sale funnel is the journey of your customer from cold lead to being your customer
This template helps you to correct the way of putting the sale funnel
AIDA
1. Awareness
2. Interest
3. Decision
4. Action
4. who needs a sale funnel?
A business owner needs a sale funnel to optimize the sale of a product or service. Good sales funnels will turn your visitors into email subscribers and email subscribers into customers or clients.
5. How can you measure your sale funnel?
The easiest way to measure your sales funnel is the product’s conversion rate.
For a better result, you need to divide the total number of conversions by the total number of leads who entered the funnel and then multiply by 100 to get a percentage.
Conclusion
If you sum up the overall sale funnel, you learn about a good b2b sale funnel and the key elements of the sale funnel.
7 layers and stages of the b2b sale funnel, where you can persuade and provide value to your customer and keep a good long relationship with your customer
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