All the advertising and marketing use the AIDA format Copywriting Formula. So if you want to sell something or provide a service, then you can use the AIDA format Copywriting Formula for better conversion.
If you are creating an AIDA format funnel, then your customer goes through four steps; these steps are to help your customer to take out their credit card and buy your product or service.
So let’s deep understanding
What Is AIDA Formula?
Technically, AIDA is a Copywriting Formula, which has four steps,
- Attention
- Interest
- Desire
- Action
When a marketer or advertiser creates their copy, they get attention by the catchy headline, then create desire by illustrating the result and result leads to come up with a desire which is help to take action.
The AIDA Copywriting Formula was originated in 1898 by an American advertising advocate name called Elias st. Elmo Lewis. Who was wrote and spoke about the potential of advertising and educated the people about it.
Let’s understand
How Does The AIDA Copywriting Formula Work?
Here you know about how the AIDA Copywriting Formula for each step works.
1. Attention
This is the first stage of the AIDA Copywriting Formula, where you need to bring awareness to your potential buyer through your marketing content.
You have to find out the pain and problem and discover what your customer wants for that; you can run a survey. Create content regarding their problem and what the emotional pain going through your customer is.
Create content, grab the attention and let them know who you are and what you are doing for them.
So the Next item is
2. Interest
This is the second stage of the AIDA Copywriting Formula, and in this stage, you talk more about the pain and problem.
What is the emotional pain they feel in terms of health, wealth, and relationships, and how is it negatively affecting their life? You can be illustrated by storytelling copywriting.
So they can relate to their pain and problem and seeking for solutions, and you can lead them to the next stage of the AIDACopywriting Formula. That is
3. Desire
This is the third stage of the AIDA Copywriting Formula, and here you can pitch your product and demonstrate to them how your product can solve their problem.
You can provide every step or detail about the product, how the product’s features give them emotional benefits and help them to solve their problem, so it helps to change their life.
Your product must be easily or within less time or less effort to solve your prospect problem so that desire will be positive towards your product rather than other’s product, and ready to jump to the next stage is
4. Action
This is the final stage of the AIDA Copywriting Formula, where your prospect is ready to convert into your loyal customer.
To create some urgency for that, you can use scarcity like
- Limited time offer
- Limited stock available
- Discount available for 10 people only
Last is to give them some persuasive CTA(call to action) to make your payment plan easy like an EMI system or one click-and-buy
Before your customer takes out their credit card, you have to overcome their query about products and prices.
You might be interested to read 12 Steps Of High Convert Sale Page Structure.
Importance Of The AIDA Copywriting Formula In Advertising
Before applying the AIDA Copywriting Formula, you make your customer avatar and know who is your target audience.
So that you can craft your message effectively, which is the first stage of the AIDA Copywriting Formula
This formula helps you to find out the problem and emotional pain of your potential buyer so that you can pitch your product wisely and your prospects are ready to buy your product.
AIDA Copywriting Formula helps your prospect with the step-by-step guide to know about you and your product so that they can easily take action, which means more sales which means more profit.
Aida Copywriting Formula Advertising Example
The following examples of the AIDACopywriting Formula
1. Apple launching the iPhone
Attention-steve jobs announce the product before launching the product and build awareness about the company and product through marketing.
Interest-Illustrated their customer the product feature is how beautifully made their life easy and feel proud. So that he creates a desire
Desire-steve jobs provide premium in terms of looking good, touching good phone with internet connection one product so many feature and benefits.
Action- When the launching day of the phone, Steve Jobs demonstrated to their customer how the phone was working from the stage, and on stage, they were selling the phone.
2. coca-cola
Attention- Coca-Cola marketing and creating awareness through commonly finding Coke, diet coke, Coke Zero, and other products on the internet and running paid TV ads to build awareness of the brand and product.
Interest- create interest by mentioning the ingredients of it’s each beverage in the advertisement. How awesome it tastes.
Desire-For creates desire Coca-Cola explains to its customers how its soda is satisfying for its consumers. Explain how cock zero allows them to keep in good shape while drinking its delicious cock zero formula.
Action- The product is placed everywhere, where people shop or hang out. You’ll find Coke brand items in grocery stores, convenience stores, and movie theaters so that it is easily available for buying.
3. Netflix
Attention-for the building awareness of Netflix in India, they put their poster on the way, where crude is moving. Netflix did some original shows under their banner, like The Scare Game.
Interest- Netflix targets youngsters and provides a one-month free subscription to create curiosity. So that they can show their other feature as well.
Desire-for provides a one-month free subscription; most of the customers are habitual to watching the latest movies and web series, with no language barrier, and support any devices; it all creates a desire among their customers.
Action-Netflix cleverly made their subscription plan. It is easy and needs only one click action as per the budget of the customer.
You might be interested to read 5 Best Copywriting Software and How Does It Work.
Advantages And Disadvantages Of AIDA Copywriting Formula
Advantage –
- The AIDA model is very straightforward, so expenses on marketing are also less.
- AIDA copywriting formula is a good fit for product product-aware audience.
- AIDA copywriting formula is best for a stable brand.
Disadvantages –
- In the AIDA model, there are very few steps to persuade and nurture the target audience. So in the last stage, which is action, prospects might bounce back from the funnel.
- AIDA Copywriting Formula is not a good option for an unaware audience.
- In the AIDA Copywriting Formula, there are no options or stages for the retention of customers.
Conclusion
AIDA Copywriting Formula originated a hundred years before, but it is well performed till now; yes, it has some advantages and disadvantages, but most companies acquire their sale through Attention, Interest, Desire, and Action.
In this article, you learn lots of ideas about AIDA, so hit the comment box. Is it helpful for you? Share with your friends and colleagues on social media.