The brand awareness pyramid is a marketing tool used for guidelines and positioning in the right way of business.
In this article, you learn about what is the awareness pyramid and, who invented it, and how you can use it for your business growth.
What Brand Awareness Pyramid?
Brand awareness pyramid is a framework, or you can say the outline of the structure of marketing. It helps you with how you can communicate with your target audience.
Through the brand awareness pyramid, you can position yourself in the market with your brand voice and your content and create awareness of your brand.
With the help of this tool, you can create step-by-step strategies for better results in marketing. For that, you know some informative components about your brand before you create or use a brand awareness pyramid.
Like.
- Your brand’s mission and motive
- Your vision for the long-term
- Your target audience’s pain/problem, what are their need
- The inner core value of your brand, why do you stand for it?
- Your brand personality type.
So next, let’s understand about what the purpose of it.
Two minutes to read Brand Awareness | Importance |Types|Strategies
What Is The Purpose Of The Brand Awareness Pyramid?
The brand awareness pyramid effectively works for you when you know about the purpose. It helps you to stand out in the marketplace and bring familiarity to your target audience.
Upgrading your product and service according to your customer needs and providing quality service.it is the best way to build brand loyalty effectively.
Example -APPLE is a mobile company that is not creating a new product but upgrading its old product and service so that its customers are not only customers but truly loyal customers. So that the APPLE product is prebooked before launching.
By the brand awareness pyramid, you structure your message to increase the brand awareness level, research your target audience’s pain, and bring the solution of it very first hand. According to the feedback of the customer, upgrade your product so that you can help your customer buy the beneficial products from you.
If you are able to satisfy your customer’s needs. It is replicated in your sales and profit.
So let’s know about the steps of the pyramid.
What Are The Steps Of The Brand Awareness Pyramid?
There are four types of awareness in the pyramid
- Unawareness
- Recognition
- Recall
- Top of the mind
Unawareness: At this point of awareness, you are new in the marketplace, so a very handful of your audience knows about you. You have to build your awareness level from the bottom.
For that, you can use social media, content marketing, and other platforms for marketing to increase your brand awareness.
Recognition: After you create your brand awareness in the mind of your target audience, then they are recognize your brand through your product, your brand voice, and your company logo. It is called marketing pyramid awareness.
Now your customer can easily differentiate your product from your peer product. If you are good in every area of business, from products to customer service, then only you stand out from your market.
You can increase your brand recognition by providing good service, making good relationships with your customer, understanding their problem, discussing with one to one, etc.
Recall: Brand recall happens when your brand is remembered in the mind of your target audience when they require your product.
It influences both the brand and the consumer because through the brand recall company increases the brand value, and customers also get satisfying results with it.
Top of the mind: At this point, your customer has become your loyal customer .they are always purchase from you, and they are recognized by other customers for your brand.
We already took an example and realized that mobile companies like APPLE when someone wants to purchase a mobile with good quality and appearance.
Two minutes to read What Is AIDA Copywriting Formula And Example?
Who Invents The Brand Awareness Pyramid?
The model originally created by Millward Brown, a global marketing research and consulting firm, in the mid-1990s.
Their team invested 30 years in studies and understanding the condition of thousands of organizations. After research, they create its original model. Millward Brown is also known as a Kantar.
Later, Kevin Lane Keller developed the brand equity model. This framework is also known as the customer-based brand equity model. It helps to understand the relationship between the brand and the customer of the organization.
These are the bases of the brand awareness pyramid that we use. The brand equity pyramid was based on the external brand sharing type, while the Keller Model internal brand loyalty pyramid.
What Is The Brand Pyramid Awareness Template?
There are basically three types of templates mostly used by marketers.
- Corporate style
- Luxury style
- Fun style
Two minutes to read 5 Best AI Copywriting Software And How Does It Work?
Example Of Brand Awareness Pyramid
Here we discuss three examples of how this brand provides value to its target audience. In terms of attributes, functionality, and emotional benefits.How to influence their personal brand and personal ideas.
Attribute – Three-Point Safety Belt
Functional Benefits- Safety Measure
Emotional Benefits – Family Safety
Brand Personality – Morden
Brand Idea – Peace Of Mind
Lamborgini
Attribute – Carbon Fiber
Functional Benefits – Scissor Doors
Emotional Benefits – Transgression
Brand Personality – Futuristic
Brand Idea – Beyond Your Wildest Dream
Ferrari
Attribute – Flat Plan V8 Engine
Functional Benefits – F1 Technology
Emotional Benefits – Racing
Brand Personality – Italian Luxury
Brand Idea – F1 Dream
Frequently Asked Questions(Q&A)
What Is Included In Brand Awareness?
Brand awareness is a marketing term where consumers are familiar with the product or service of the brand. Through it, how your target audience remembers it and further recognizes it.
How Do You Measure Brand Awareness?
- Through the brand awareness survey campaigning
- Using social media platforms, how your loyal customers follow your brand page
- Using google trends data
What Is Good Brand Awareness?
- If your brand is top of the mind of your customer.
- If your brand has a loyal customer.
- if your customer is referring others to create new leads for your company
These all describe that you have good brand awareness.
Concussion
In this article, you learn details as much as possible about the brand awareness pyramid. Give me your valuable suggestions or feedback on this article. How can I improve more and provide value in your life?
If you feel this article creates value in your life, then share it with your colleagues and comment on your thoughts.